“Big Data”, “Machine Learning”, “AI”, “Data Lake”; there’s a lot of jargon and hype around modern business intelligence and analytics technologies. It’s confusing, surrounded by sales people who promise the next silver bullet and in our experience, often have unquantifiable and questionable return on your investment.

Further, it’s often compounded by a tense relationship between the lines of business and the IT department, where the business doesn’t feel like they are being supported enough or given access to their data, and IT is given unclear requirements and is short on resources.